Busy tradespeople sometimes get comfortable with just having a social media presence (Facebook etc.) but the competition nowadays is fierce and a majority of users place their trust in a business that has a website instead of just a social media page. So, having a tradesperson website is often crucial. It will allow you to advertise your business around the clock in addition to giving your potential customers the ability to browse your gallery, read testimonials, and learn about your company.
If you want to be taken seriously, then you must make sure that your website leaves a lasting impression on visitors. A well-designed tradesperson website will showcase your work, inspire trust, and assure your prospective customers that they are dealing with a reputable company. To ensure all of that, your site must have the following key elements:
Navigation
Your website navigation is more important than you may think. The ultimate goal of anyone that visits your tradesperson website is to quickly find the information they need. So, the design of your site should make this process easier and help them navigate without getting lost. Having an intentional, well-developed site map that is also simple will go a long way.
About Us Section
The “About Us” section is one of the most important elements of your website. It is usually the first stop of new visitors to a tradesperson website and hence it should include a little about your company’s history, distinctive, and mission. All of these should show the core and background of your business and your potential customers should feel connected to what you represent.
The “Who We Are” section of your website should also include contact information. Make sure to display information such as location, phone number, email, and social media platforms.
Guidance on Your Processes
Be sure to explain to your potential customers how your sales flow works. Equip your site with informative, detailed service descriptions that will offer your potential customers everything they need to know. Make sure the guidance you provide is exhaustive and leaves no room for ensuring questions and uncertainty. Use bullet lists rather than paragraphs as they are easier to digest.
Pricing Structure
The purpose of your website is to make your customers feel that they trust your brand so they keep coming back. To achieve this, you must provide them a pricing structure. Be sure to add relevant information in case the pricing of your services does not include certain additional costs. There should be no hidden charges and the overall details of the pricing should be transparent. If you cannot provide accurate pricing information, consider providing a rough estimate so that your potential customers know whether or not they can afford to hire you.
Customer Reviews
Testimonials are vital to show your credibility and reliability. With many competitors in your industry, customer feedback and reviews will help you stand out and allow you to show your potential customers why your company should be the first choice. Customer reviews are typically displayed at the top or bottom of a tradesperson website, however, you can always dedicate a separate page for them and then keep them up-to-date to make sure that your quality of service is consistently good.
These are the key elements of a successful tradesperson website. Your site should be designed with your customers in mind. If you already have one, then it is recommended that you conduct a site audit and optimize it to improve accessibility and offer a better user experience.